615) 585-5690 kathy@atticusbrandpartners.com
Atticus Brand Partners
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ABOUT

Nashville Based Atticus Brand Partners is a Country music centered agency whose expertise & 25 year success history is centered in creating successful music Artist/Brand Partnerships & talent buying for Corporate & Private events.

ABP works directly with national brands, their marketing & consumer promotions teams, and supporting agencies to create programs, produce private & corporate events, and deliver successful, measureable results through music artists strategic alliances.

Kathy Armistead Olen launched ABP in 2011 after a 20 career in the Country music industry as the first music agent to specialize in Brand Partnerships at the William Morris Agency/WME. Prior to WMA, she served as Director of Marketing and Sponsorship Sales for both of Nashville’s largest live entertainment venues, Starwood Ampthitheatre & Bridgestone Arena.

She established the first brand partnerships department among all the major talent agencies represented in Nashville, and the success generated there resulted in all Nashville based talent agencies & labels now having dedicated professionals in this role.

Kathy has been a Board member for the Academy of Country Music & a member of CMA, ACM, MPI, among many other industry & trade organizations.

EXPERTISE

  • Talent Buying for corporate and private events
  • Strategic planning with your brand team to create multi level, artist/brand retail programs
  • Artist endorsements
  • Custom Content programs featuring music artists & social media influencers
  • Development of artist signature product lines
  • Digital and social media platform support
  • Music Licensing for commercial use
  • Talent procurement for commercials, Cause campaigns, brand initiatives & special events
  • Tour & Entertainment Property sponsorship sales
  • Research, recommendations, negotiation, contract services to deliver the perfect artist match for your event or program
  • Consultant regarding all sales & marketing areas related to Country Music artists, festivals, awards shows, & special events  

WORK

CONNECT

P. 615.585.5690

Please direct all questions and inquiries to kathy@atticusbrandpartners.com or submit your information via the contact form below.  For website issues please contact David Keller at Corps Digital.

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